For women looking to undermine the competition, Nine West has a solution: shoes just for "starter husband hunting" and the first day of kindergarten.
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The company branded these latest collections as the perfect match for momentous life "shoe occasions" such as snagging a husband and sending junior off to his first day of school.
Shoppers, though, could be forgiven for mistaking the products as marketing turned Internet trolling. Right or Mr.
Right Now And on that first day of kindergarten, the company offers gladiator booties and peep toe pumps. The advertising copy suggests sporting the stilettos will help stop the "waterworks" that come when the school bus arrives.
When a mother's days are finally free, the ad intimates, she can turn the hunfing occasion into liberation with a pair of shoes.
Of course, one can also imagine moms lining up at kindergarten eyeing each other's daring choice of footwear. There's also no mention of mom returning to the workforce.
The collections are part of a new campaign targeting women ages 25 to 49, according to The New York Times. Nine West's senior vice president of marketing, Erika Szychowski, told the Times that the campaign is meant to modernize the brand to women who think about Husbsnd differently Slow dating Adelaide in previous years.
A night-on-the-town shoe, for example, would now be considered an on-the-prowl shoe.
The company also plans to advertise shoes for an "anticipatory walk of shame. NineWest Please tell me this is a joke.
Really disappointed in you all. You know and need to do better. Szychowski didn't consider the campaign to be problematic.
Nine West could not immediately be reached for comment. The campaign, however, has been ridiculed online. Consumerist joked"Good news, women of the world! Since tweeting the "starter husband hunting" collection on Aug. NineWest Cannot believe this campaign. By Lillian Radulova. Global footwear brand Nine West launched their new advertising campaign pictured House rentals east bay Canberra social media on Friday.
Global footwear brand Nine West has been slammed on Massage m4m Blacktown media, alongside threats from customers promising to achool the brand, for their newly launched advertising campaign which has been dubbed misogynistic.
The retailer, which has had a large number of stores across Australia sincelaunched its Starter Husband Hunting campaign on social media last Friday, directed at women between the ages of 25 and The images, hnuting on Nine West's Facebook and Twitter accounts, Husband hunting school Australia a leopard print high-heel on a target with an arrow struck through it, alongside the words: 'It's hunting season. Whether you're looking for Mr.
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Right Austdalia Mr. Right Now, we have a shoe for that'. Facebook and Twitter both exploded upon the company sharing the images, with many claiming that the advertisement belonged back in the s. Love your shoes but don't patronize your customers by an outdated ideal. ❶The Windsors are a 'strange family' who have not 'supported one another very well', royal author claims Learn to sew and wear something you have made.
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Straight Out of the '50s: Nine West Ridiculed for 'Husband Hunting' Campaign
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Nine West slammed for their archaic 'husband hunting' campaign
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